First
Roast.
Green beans go into the pan and over the heat. They crackle, darken and shine, and the smoke is carried round the room so every guest can breathe it in.

Not just a coffee, it’s a vibe.
In Ethiopia, coffee is never poured in a hurry. It is roasted, pounded and brewed in front of you, then served three times so that nobody leaves early. Osaye puts that whole ceremony in one box.
First
Green beans go into the pan and over the heat. They crackle, darken and shine, and the smoke is carried round the room so every guest can breathe it in.

Then
Still warm, the beans are pounded by hand in the wooden mukecha. Uneven is fine. That is what hand-made tastes like.

Slowly
The grounds go into the jebena, a clay pot with a round belly and a narrow neck, and come gently to the boil while the room fills with talk.

Three times
One long, unbroken stream into six small cups. Then again, and again. Abol, tona, bereka.

Beans, roasting pan, mortar, jebena, six cups and a guide. Open a box and scroll to watch every piece come out.
The same grounds are brewed three times. Each cup is a little lighter than the last, and the conversation gets a little deeper.
The strongest, and the welcome.
Dark, thick and full of the roast you just smelled. This is the cup that greets you and wakes the room up.
Milder, made for talking.
Water goes back onto the same grounds. By now the news is out, the stories have started and nobody is checking the time.
The lightest, and the blessing.
Bereka means blessing. You stay for it, and you leave with goodwill from everyone in the room.
It is good manners to stay for all three. Leaving before bereka is leaving before the blessing.
Read the full storyWhat Osaye really sells
We don’t sell a faster cup. We sell the hour it takes to make one, and the people who sit with you while it brews.
Coffee was born in Ethiopia, and so was the habit of drinking it together. Every Osaye box carries the tools, the beans and the know-how, so the culture arrives with the coffee.
Roast, pound, brew, and pour three times. The brew guide shows the ceremony and everything you need on the table.